Enabling Business Users to Interpret Data Through Self-Service Analytics
Self-service analytics enables a broader range of business users to make informed decisions in line with the pace of business, attaining this level of data maturity and expanding your corporate analytical culture can be challenging.

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Generate data-driven insights!

Business leaders require information to drive critical decisions and expect and respond to industry and market changes. In supposition, today’s vast stores of data should make acquiring insights easier. But very often the reality is that acquiring pertinent data needs a request to an IT staff already dealing with different responsibilities.

Self-service analytics is a game-changer for business people by replacing the gatekeepers of IT tickets, data extracts, as well as report requests with technology that enables non-experts to collect and manipulate data, apply advanced techniques, like machine learning (ML) and artificial intelligence (AI), and produce their own visualizations and reports. The ultimate result is an organization where business users can abide by their hunches and curiosity to unfold the answers they require, in a timely manner that makes certain findings still pertinent and actionable.

What is Self-Service Analytics?

Self-service analytics technology empowers individuals without IT or data science expertise to explore operational data and find timely and relevant insights. This proficiency enables business users, including sales professionals, marketers, and manufacturing teams, to leverage analytics platforms independently, eliminating the need for assistance from data scientists or IT professionals.

To allow self-service analytics, a firm implements an analytics tool, often thriving on the cloud, and then connects it to a repository of data. Concerning traditional analytics, IT teams often had to manage requests from business users to develop and download data extracts. Likewise, at times sales and marketing would approach business intelligence or data science teams to generate summaries, reports, or analysis. The “self-service” facet of self-service analytics implies that business users can independently manage tasks without external help. The analytics software is directly linked to the data, allowing users to autonomously choose relevant data and visualize the platform’s tools for conducting their own analyses and creating visualizations.

Leveraging self-service analytics can help business users perform multiple tasks that previously required particular expertise, encompassing processing data sets, producing insights, designing dashboards, and creating visualizations. A few self-service analytics tools possess in-built AI and ML capabilities that swiftly sift through large data sets to discover insights and unfold hidden patterns. In general, the latest integration of AI and ML has led to a transformative impact on the proficiencies of analytics.

Why Is Self-Service Analytics Important?

Success in finance, HR, operations, and sales and marketing often depends on having clear insights into ongoing developments. However, line-of-business teams often rely on other units for analytics, hindering their ability to promptly understand the situation.Self-service analytics transforms this situation. Instead of submitting a ticket or sending an email, users turn to the self-service analytics platform to directly access datasets, choose parameters, and utilize provided tools to generate data-driven insights while creating visualizations and reports. The resulting analysis occurs within the tool itself, eliminating the need for applications like spreadsheets to aggregate data. This not only reduces the potential for manual errors or inadvertent data deletions but also streamlines the iteration process. With self-service analytics, users can easily explore data, pursue various paths of analysis, and uncover insights without waiting for IT teams to respond.

Analytics need not exist separately within an organization’s applications. Rather, studies have been successful in revealing that analytics uptake boosts significantly when users can access embedded tools directly within an application.

Reasons Why Self-Service Analytics is Worth the Investment

Reasons Why Self-Service Analytics is Worth the Investment

Data analytics is widely recognized as a key enabler of data-driven decision-making in business. Nevertheless, there are instances when conventional data analytics falls short of meeting urgent business needs promptly. This is where self-service analytics comes into play. The following are the potential benefits of it that position it as an ideal supplement to traditional data analysis.

Quick Decision-Making

This analytics empowers business users to bypass the waiting time for generated reports. Instead, they can independently run queries and access the necessary data swiftly, allowing timely decision-making based on the speed of the self-service analytics software.

Empowerment of Business Users Coupled With Increased Efficiency for Data Analysts

Customers often praise it for its ability to drive ad-hoc reporting and analytics accessible for employees with no technical background.

Besides, since more employees acquire freedom in running queries and performing data analysis, data scientists and skilled analysts can shift the emphasis on simple analytics tasks onto their core and more intricate ones.

Data Democratization

Self-service analytics enables data literacy and the spread of a data-driven culture by facilitating access to data to a huge number of employees. Certainly, it doesn’t imply that every employee has unrestricted access to vital business data, as access must be governed by data governance policies. While one should bear in mind that the chosen security procedures might impact the performance of the analytics solution. To overlook such a pessimistic outcome, it’s advisable to pay special attention to tuning user access control.

Self-Service Analytics Tool Minimize The Burden on IT Resources

Legacy tools often require a huge defence force of specially skilled developers to create reports and dashboards. Modern self-service analytics platforms need very little progressive maintenance infrastructure. Companies adopting such platforms need not maintain an army of special-skill developers.

Acquire Immediate Answers for Any Queries

The self-service analytics platform delivers an intelligent search interface as the primary interface for data conversation. The search interface conveys English language questions and transforms them into SQL in real-time- this modified the paradigm as users can now acquire immediate answers to their English questions in real-time.

How Can You Empower Your Business Users to Take Ownership of the Data?

While self-service analytics enables a broader range of business users to make informed decisions in line with the pace of business, attaining this level of data maturity and expanding your corporate analytical culture can be challenging. It needs to provide business users with appropriately selected self-service tools, granting them access to data commensurate with their business roles, and offering the required guidance. Frequently, accomplishing this is not feasible without professional help. If you’re uncertain about initiating the transformation to a genuinely data-driven company or encountering challenges with an existing self-service analytic solution, Smartinfologiks is available to deliver support and guidance.


As your single stop IT partner, Smartinfologiks has transformed businesses with strong and adaptable technological and digital solutions that suffice the prerequisites of today and unlock the benefits of tomorrow. Combining the various industrial expertise and cutting edge technologies, Smartinfologiks has trapped an honour of delivering reliable and scalable cross platform and enterprise software solutions for desktop, browser & mobile devices, & products that ideally suit the demands and behaviour of the end-users.