Digital Marketing & Digital Transformation- Automate and Redefine Your Business Processes
Digital marketing refers to the use of digital channels and tools to promote products or services, while digital transformation is the process of using technology to fundamentally change the way a business operates and delivers value to customers. While digital marketing is a subset of digital transformation, the latter involves broader changes that impact various aspects of a business beyond just marketing.

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Digital innovation?

This term keeps hovering in your mind when you decide to improve your business.

I hope this blog post can help you understand both the technologies at their best!

Digital marketing is a technique while digital transformation is a process. Digital transformation is a process used to enhance your business, and its workflow through automated processes. However, digital marketing is the implementation of advanced marketing gimmicks to promote your business’s online visibility.

What is Digital Transformation?

It implies redesigning your business. It helps in altering and illuminating a new business culture using advanced technologies. The transformation initiates when our business moves from paper to excel or any other application to maintain your business and is further executed in different business areas- sales, customer services, marketing, etc. It’s all about how you think and engage with your patrons.

As per Flexera; about 90% of organizations are implementing cloud business.

Perks of Digital Transformation Techniques:

  • Improvised Data Collection
  • Enhanced Resource Engagement
  • Improved Customer Insights
  • Improved Customer Experience
  • Promotes Digital Culture
  • Augmented Profits & Productivity

What is Digital Marketing?

Digital marketing involves promoting your business/products through different digital channels. Businesses leveraging digital marketing techniques like search engine optimization (SEO), email marketingcontent marketing, etc., reach their customers efficiently, boost brand awareness, and enhance online visibility. The scope behind digital marketing is encouraging and possesses a modest amount of opportunities.

HubSpot states that an estimated 64% of marketers capitalize on search engine optimization actively.

Perks of Digital Marketing:

  • Increased Conversion Rates
  • Social Engagement
  • Enhanced Online Presence
  • Different Marketing Strategies
  • Analytics & Optimization
  • Cost-Effectiveness
  • Enhanced Business Awareness

Techniques Implied in Digital Transformation & Marketing

Digital Transformation Techniques

  • Artificial Intelligence

AI is a galvanization of human intelligence through machines. Strategic implementation of artificial intelligence can help yield better productivity and lead to the effective use of data by an organization. This technique helps in analyzing customer behaviour, gathering valuable insights to characterize the trends on a real-time basis theory boosting customer satisfaction through automated customer services.

Nearly 88% of companies report progressive digital transformation, according to Klick.

  • Augmented & Virtual Reality

Gone are the days when AR and VR were the concepts meant for gamers. It’s multifacet and used in different industries customized to emerging business needs. These techniques are functional in the military for training soldiers followed by industries like retail, automobile, etc.

  • IoT

An interrelated computing device, machine, and object, IoT is useful to transfer data without any interference. The technology helps in collecting information such as user preferences, which can assist marketers to reach their potential audiences effectively.

  • Bots

In improved intelligent systems, Bots can help interact with the user. This helps in two-way communication between the brand and the customer. It’s used to deliver searches and product suggestions in the sales department.

  • Big Data

Big data helps in enhancing data collection it helps in managing a large amount of data gathered by organizations. The data analytics technique helps in scrutinizing your campaign performance.

Around 52% of marketers globally drive growth using digital transformation as their prime focus, states eConsultancy.

  • Block Chains

Blockchain is a vital player concerning digital transformation. This technology enables improving business using automated business processes and the launching of new digital products. The information available on blockchains connects to cryptography and is decentralizable, verifiable, and viewable by the public. This boosts trust, security, and transparency of the data shared within the business network.

Digital Marketing Techniques

It’s an effective marketing strategy implemented to enhance the website traffic and its online presence in search engines. This technology further helps in boosting brand awareness.

The technique attracts and retains customers by sharing and creating pertinent content reflecting your brand. The content should be a blog, article, social media post, campaign, video content, etc. This strategy can help customers to understand your business and its intents.

It’s an essential technique to keep your customers involved with your business. Whether you want your visitors to sign up, retain customers, or address your customers- email marketing is a dynamic business strategy. This strengthens the bond with your customers.

It’s a vigorous digital marketing technique to boost your online presence. It helps in promoting brand awareness worldwide. Listing your products/ services on various social media handles, or promoting your brand with social media influencers.

  • Referral Marketing

An excellent way to attract customers. Establishing a referral program can cultivate more customers and conversions to your business.

Digital Transformation Consultation- Why & When It’s Required?

The aim of digital transformation consulting helps businesses attain their goals and adapt to transformational change to streamline their businesses with the latest trends. AI, cloud migration, big data, custom software development, automated business processes, etc are the advanced techniques booming the transformation industry.

As per Color Whistles statistics, approximately 8% demand for digital transformation consulting market size and share might reach up to USD 11 billion by 2026 from USD 5 billion in 2020, at a CAGR of about 7.5%.

The consulting services can help you determine the best technology for your business, generating optimistic results. In a digital era, businesses often encounter scenarios where they can switch on/off or even adjust the brightness of the lights using “Bluetooth” connectivity. Hence, these petite steps can boost your online presence globally. Digital transformation can be a saviour for businesses.

Mentioned below points demonstrates why digital transformation consultation is necessary:

  • Helps in evaluating and analyzing your business
  • Suggest the best technology to enhance and streamline business processes
  • Draft a roadmap for digital transformation
  • Helps develop sound business strategies and evaluate the impact

Digital Marketing Consulting Services- Why & When It’s Required?

Digital marketing consulting services can help businesses unleash the power of opportunities by analyzing and investigating the marketing strategies and the data relevant to the same. With emerging digital marketing trends, it might seem challenging to determine the best strategy for your business, here, digital marketing consultation can help know business objectives, marketing technology, and data to imply an efficient business marketing strategy for stabilized and inclined growth.

Mentioned below illustration states why digital marketing consultation is necessary:

  • Helps in developing effective digital marketing strategies specific to your business needs.
  • Boosts sales and conversions
  • Stand out in the crowd
  • Recommends innovative ideas
  • Help you decide on suitable strategies as per the changing marketing trends

How will Technology Aid Small Businesses?

Technological innovation can help businesses produce a better user experience for their customers. SMBs leveraging technologies like cloud, AI, machine learning, SEO, content marketing, email marketing, etc., can automate business processes thereby delivering the best customer services.

Efficient and effective technology implementation helps in producing aggressive results for small businesses. If you’re planning to start a business, it’s wise to implement suitable technologies before the establishment of your business. This may help eliminate the improvement cost.

Digital Innovation with Smartinfologiks

Smartinfologiks– The end-to-end digital marketing solution providers in India possesses a detailed association with technology. With a decade-year-old of experience, we serve 360-degree business solutions that help initiate more traffic and conversions to your business. We’re backed up by a team of adroit developers, designers, and marketers who’re skilled and proficient enough in developing, designing, and marketing your business through organic methods.

Schedule an appointment with Smartinfologiks or simply ring us @ +91-7400064691. We’ll reach out to you at the earliest. We provide services specific to your prerequisites at an affordable cost.


As your single stop IT partner, Smartinfologiks has transformed businesses with strong and adaptable technological and digital solutions that suffice the prerequisites of today and unlock the benefits of tomorrow. Combining the various industrial expertise and cutting edge technologies, Smartinfologiks has trapped an honour of delivering reliable and scalable cross platform and enterprise software solutions for desktop, browser & mobile devices, & products that ideally suit the demands and behaviour of the end-users.