Table of Contents
Introduction
Biggest digital marketing trends that can help you grow your business…
The digital marketing world is emerging fast and it can be quite tricky to keep up the pace with the latest trends. As per Ashrefs, about 5 thousand people use Google to search for the phrase “digital marketing trends,” monthly. A lot of marketers try to predict the future and what would be the top priority in digital marketing in the future. Being a marketer in this fast-paced business environment indicates being well-versed in evolving digital marketing trends to help boost results and stay ahead of the curve.
Digital Marketing Trends: Emerging Facts You Should Know
1. Influencer Marketing
It’s a digital marketing strategy where businesses associate with individuals with an essential social media presence to promote their products and services. It enables businesses to enhance their brand presence and reach a larger audience base on social media.
Influencer marketing is an efficient way to reach the masses. As per Statista, the industry is likely to soar by about INR 28 billion by 2026. It will also likely have an annual growth of about 25% in the next five years. Apart from reaching the masses, influencer marketing assists brands in establishing credibility and trust.
2. Omnichannel Marketing
Omnichannel marketing enables companies to offer an easy user experience or CX crosswise all channels. It’s a marketing strategy that makes sure customers engage and have an optimistic experience on each channel. It maps out customers’ personas and takes into account the customer journey with a brand through different platforms and devices to edifice an exquisite customer experience throughout the buyer’s journey.
Considering India, omnichannel marketing is not restricted to social media, offering QR codes in physical outlets and e-commerce websites for payment.
3. Artificial Intelligence
AI helps across industries to identify the needs and demands of customers, automate a business process, and acquire a competitive edge. Besides, it helps in discovering buying behaviour patterns and monitors as well as formulating dynamic marketing strategies.
Additionally, AI applications such as machine learning and deep learning help with various customer and marketing-related activities such as content creation, ad monitoring, interacting with customers, etc.
AI is likely to have an optimistic impact on the nation’s economy. A report indicates that data and AI could significantly add $450-500 bn) to India’s GDP by 2025. (Source: Indiaai)
4. Video Marketing
Video marketing is a potential digital marketing tool for businesses trying to boost their customer base. They are more effective than any other digital marketing medium. As videos are easy to digest, appealing as well as informative, driving them to be an effective digital marketing trend to watch out for in 2023.
A lot of media applications such as Instagram, YouTube, and Facebook have built-in video format content into their algorithms, assisting brands to reach out to their target audience.
5. Metaverse
Metaverse is a wide concept that indicates the way we interact with tech stack. It’s a 3D-enabled cyberspace that employs modern techniques such as virtual reality (VR), augmented reality (AR), and other advanced internet technology to enable people to experience a business online.
Though Metaverse uses AR and VR, it doesn’t imply it’s not accessible on your laptops, mobiles, and other internet-operated devices.
As per DappRadar, India ranks 5th behind the US, Indonesia, Japan, and the Philippines concerning interest in metaverse projects. With an emerging young population, a bright start-up- ecosystem, and an immense talent pool, India is likely to play a huge role in Metaverse.
6. Long-Form Content
Long-form content is capable of offering the audience in-depth and wide information concerning a product, brand, or service. A lot of B2B and B2C marketers have understood that long-term content can be extremely effective than short-term content, making it one of the leading digital marketing trends to watch out for in 2023.
Tip:
- Long-form content is more efficient than short-form content as it assists in boosting brand visibility and customer engagement.
- Long-form content is a sort of content marketing that includes blog posts or articles of more than 3000 words.
7. Progressive Web Pages
These are online websites that share push notifications, load more quickly than other web pages, and are accessible offline. The progressive web pages address the need for websites with amazing user interfaces. This latest digital marketing trend is likely to grow more in 2023.
8. Chatbots
Chatbots are an inclusive way for people to find information easily and quickly devoid of any human interference. The vital features of chatbots are that they meet a global audience base, are available 24/7, can answer customers’ most frequently asked queries and help users make informed marketing choices and decisions.
9. Mobile Optimization
Marketers given expanding their brand’s visibility and reach online are now considering mobile optimization. It helps them provide engaging mobile browsing experiences to their users.
Mobile optimization can turn into a crucial marketing strategy to attract a target audience to your mobile app.
10. Search Engine Optimization (SEO)
In this advanced business age, companies need to make sure that their website and content are discoverable on SERP, offering long-term and short-term traffic returns. However, SEO is not new, it’s becoming more entrenched in present-day marketing strategies.
Conclusion
Widen Your Digital Marketing Scope With Smartinfologiks!
It’s always difficult to identify digital marketing trends. It’s vital to identify them as it helps you stay ahead of the curve as well as novel developments and adapt to innovations.
You need both expertise and experience to spot trends. We have laid a platter of the latest digital marketing trends. You need to gain experience with all these digital marketing skills to turn into a professional. The innovative technical revolution taking place in the field of marketing as well as digital marketing is hard to avoid and is yet to be conquered.
Still, have queries about digital marketing obstructing your mind? Discuss it with our expert digital marketing team!
