Table of Contents
Introduction
Manage customer-related sales, marketing, customer service, and corporate data!
Running a business is a part and parcel of many moving parts. Not only do you need to track your inventory and fulfilment operations, but you also need to track how efficiently you engage with your core customers- aka the lifeline of your business.
And if you desire to manifold your business? well then, you will have to optimize every component of your business, including the sale intake.
That’s where CRM integration comes into play: it enables you to link your sales channels such as e-commerce and email marketing with your customer relationship management software so that they operate effortlessly together. That is rather than manually entering data on each channel into a separate system (which might be prone to errors), data like customer details, purchase history, etc, can flow easily between both systems.
Here things get more exciting. After you connect all your sales channels, it opens gateways of opportunities. You can better trace the efficiency of each marketing campaign and create better strategies for future campaigns. You can spot which customers will buy from you again and how often so that you emphasize serving the first when they require something – devoid of losing out on other respective opportunities in a while. Precisely, you can target your customers with extremely personalized experiences that enforce loyalty to your brand.
What Can CRM Integration Do For Your eCommerce Business?
With all the necessary tools available to help you exercise your eCommerce business, it can be difficult to know where to start. If you’re seeking to grow your business, you might imagine what a customer relationship management (CRM) system can do for you.
A CRM system can help you with:
1. Better Customer Experience
A wedding between CRM and eCommerce can enable you to gather customer data more effectively and develop detailed profiles that will reflect their needs. A centralized customer relationship management (CRM) solution delivers a comprehensive view of your customers, which thereby, helps boost sales and retention rates.
This is particularly essential for eCommerce sites as it enables you to understand your customers better and offer them a personalized shopping experience. For instance, if a customer goes on buying one item and purchases varying items from your outlet, you can use this data from their CRM system to develop an individualized email sequence that motivates them to buy even more products.
2. Drive Valuable Business Insights
When combined with eCommerce, customer relationship management (CRM) systems help enhance the way businesses analyze data following their customers and use the same information. This enables businesses to drive better business decisions, which can assist them manifold in their business.
The system should also simultaneously enable you to run reports on your customers’ buying habits and trace their activity on your website. This will help you identify what products they adore when they buy them, and how much they’re likely to spend. By analyzing this data, you can develop more valuable business insights that aid enhance your sales process. CRM analytics can be also fine-tuned to measure KPIs by support, sales, and marketing teams.
3. Implementing & Maintaining Quality Customer Management Systems
The unification of CRM and eCommerce helps you collect relevant data on your customers– which results in detailed customer profiles that provide a better understanding of their choices and preferences.
The use of CRM software can help you track customer information, encompassing their purchase history and preferences. You can also employ the system to develop a list of customers who might need help with an issue so that your team can contact them when required.
CRM is a powerful tool that can help you understand your potential customers and offer you the data required to reach them in ways they find meaningful. This data can be helpful in creating a more customized customer experience and maintaining loyalty.
4. Transcend in Marketing, Sales, and Service
Marketing automation tools are capable of completing multiple tasks including lead generation, campaign management, and email communication. It transitions the level of engagement you possess with the customers, how customer activities and order statuses are trackable, and how upselling strategies are manageable.
Well-integrated marketing automation tools will offer a wealth of information priceless to the eCommerce business. From tracking revenue and sales to spotting trends in customer behaviours and preferences, these tools can assist e-commerce businesses in spotting their most valuable customers and making sure they have the most relevant content available.
Marketing automation further enables more targeted and automated email campaigns– that is, you need not waste time and money sharing emails with people who don’t even care about your products and services.
Types of CRM Integration with eCommerce
There are multiple types of CRM and the types that are perfect for you depend on business aspects like your size, complexity, and goals.
Operational CRM
Operational customer relationship management (CRM) can assist e-commerce businesses generate leads, converting leads into customers and offering the infrastructure required to retain those customers.
Analytical CRM
Analytical CRM can deliver eCommerce businesses a better understanding of what their customers are acting upon and why. This results in more informed decision-making, which thereby boosts sales.
Collaborative CRM
Collaborative CRM connects teams and departments as well as develops a single source of information. Concerning eCommerce business, collaborative CRM contributes to the development of an effortless customer experience.
Altogether, Operational, Analytical, and Collaborative CRM solutions can offer comprehensive benefits to e-commerce businesses.
Smartinfologiks CRM Integrations
Developing an efficient CRM Software that effortlessly integrates eCommerce functionality can be quite challenging, requiring technical knowledge and expertise. Smartinfologiks is a leading eCommerce development company with over a decade year of experience. We develop custom eCommerce solutions that are built specifically for your requirements. Our team of experts can offer you the tools you might need to enhance your business operations and speed up your e-commerce growth.
Businesses trust Smartinfologiks to help them attain growth objectives by acquiring progressive customer relations and augmenting revenue.
Smartinfologiks’ CRM integration framework offers you an advanced starting point for integration eCommerce with leading CRM systems.
