Table of Contents
Introduction
Evolve with the ever-changing trends and client expectations…
Very sturdy customer relationships are vital ingredients to generate sustained revenue growth and profitability. Hence Grand View Research estimates, that nearly 90% of the companies with more than 10 employees employ customer relationship management (CRM) solutions, which pack diverse customer information and help build long-lasting customer relationships by incorporating sales force automation, marketing automation, and customer support.
There are multiple ways and methodologies to apply a CRM system to enhance business operations, from automating routine tasks to analyzing customer behaviour and tracking sales performance.
Mentioned below are a few ground-breaking CRM Use Cases to Traverse
CRM solutions not only help companies boost productivity through automation but also help better understand customer behaviour and provide a streamlined customer experience.
Use cases span across the customer life cycle, right from initial contact to follow-up sales, and customer service.
1. Automation of Repetitive Tasks
The ultimate benefit of a CRM solution is that it helps lessen the time and labour required for day-to-day tasks, thereby augmenting the sales productivity, marketing, and customer service teams. A well-integrated CRM system can automate repetitive jobs like sharing everyday marketing emails, for instance.
A CRM can also automate other respective tasks including lead assignment, tracking metrics, and dialling and logging phone calls. A leading manufacturer of hydraulic components, Bailey International employed CRM and contact centre management software to optimize customer interactions by automating steps like routing customer calls, retrieving customer information for agents and tracking information of each call. This helped the company significantly by curtailing call-answer times by 15% and diminishing call abandonment by about 60-70%.
2. Omnichannel Customer Experience
Customers often interact through different channels. They may either buy from a web store, return goods to a physical setting, or contact customer service through online chat. A CRM can help develop a centralized customer experience crosswise these channels.
The system must offer an effortless experience to consumers. A lack of careful design can lead to the risk of customers receiving different information through different channels, or they may have to repeat the same information. A well-integrated enterprise resource planning (ERP) software supporting CRM, eCommerce, and other business functions can help businesses provide a unified customer experience.
3. Tailormade Customer Experiences
Personalized communication helps customers feel more worthy- thereby escalating the chances that they will raise the engagement bar with the firm. CRM solutions gather information to add pertinent content to texts, chats, social media, or emails.
4. Classify Leads
There’s no one notion of how to convert prospects into paying customers by targeting and prioritizing the right leads can indeed boost the possibilities of success. A CRM system can help through lead scoring, a procedure that ranks leads based on their value to the company. The CRM perform this task by assigning points to each lead, based on preset rules that you prefer. Lead scoring helps sales executives home on the best and strongest leads.
5. Developing Sales Prospects
A healthy product, fair prices, and skilled salespeople are all critical, sales are by hook or by crook a number game. The more prospects, the more customers you will end up pulling. Those prospects merely don’t appear out of the blue: Generating a gigantic prospecting pool is time-consuming and requires manual effort.
A CRM system can accelerate the process by automating data entry and other mundane steps. Rather than manually entering each prospect’s name and address from a sales event or trade show, you can easily import an entire list into your CRM and automatically generate a separate record of every prospect. It also helps fetch email addresses that prospects enter on your website so that you can target them in marketing campaigns.
6. Performing Sales Outreach
By identifying prospects and leads, it’s the ultimate time to introduce them to your product or service. Automate outreach through a CRM solution, hence, tracking down and analyzing progress. For instance, the CRM can help personalize outreach efforts like email messages, based on the prospect’s history. It can thereby track every attempt to approach a prospect and record whether- and how- they respond. It can also help flag customers whose contract is on the verge of expiry and share them reminders or prompt a salesperson to contact them, ASAP!
7. Leads Follow-Up
Now that your leads are responding to your outreach. The bad news is manually filtering, organizing, and following up on those responses is time-consuming. With CRM, you can employ it to manage a lot of the heavy lifting. For instance, a few CRM systems can automate scheduled follow-up calls to anyone who responds within the first initial days, at the same time forwarding follow-up emails to those who failed to respond.
8. Managing Sales Processes
A CRM system can help build effective, continuous sales processes in line with products and markets. Supposedly, you’re selling high-end personal care products, with one product line for businesses and another for a customer. Developing a single process for both is senseless, as businesses perform a lengthy assessment before making a bulk buying, however, consumers make snap buying of specific items. A CRM can construe diverse processes for each market and track them individually.
Other Curated CRM Use Cases for Business Growth Include
- Effective Management of Salespeople
- Analyzing Sales Cycles
- Onboarding New Clients
- Analyzing Customer Behavior
- Monitoring Your Competitors
- Tracking Churn Rate
- Engaging Strategic, Proactive Management
- Helping Salespeople Manage Travel
Hand-picking the Right CRM for Your Business
As CRM plays an integral role in business growth, it’s essential to consider some time to identify the right solution for your needs. An essential step is to bring together all the shareholders to compile an in-depth checklist of what you want to achieve with the system.
Smartinfologiks CRM is a cloud-based solution that supports sales force automation, customer service, and marketing automation, will additional functionalities like partner relationship management. Being an integral part of an ERP Suite, Smartinfologiks CRM integrates well with financial, inventory, and eCommerce applications to help businesses control the entire customer life cycle. Our CRM system offers visibility insight into all customer interactions and supports enhanced sales performance and customer satisfaction.
